Brad on the Wrong Gallery

I found a small article in Flash Art, Jan/Feb 2003, on a small gallery, called the "Wrong Gallery". I reckon this is an excellent example of taking the idea of what constitutes an exhibition/gallery space to an extreme end, and in doing so, providing unique restrictions on the scale of the art that can be displayed there.

It was initially opened in 2002 in New Yawke as an artist run space (Maurizio Cattelan, Ali Subtonic and Massimiliano Gioni), with about one square metre of exhibition space. The building containing the doorway that it was originally located in was sold in 2005, and it has since been relocated to the Tate Modern in London.

Artists that have exhibited there include Paul McCarthy, Lawrence Weiner and Elizabeth Peyton.

In addition to all this, a group called Cerealart has produced limited edition 1:6 scale models of the exhibition space, which are designed to be installed on your wall or on a table, complete with lighting. They also plan to replicate some of the original exhibitions also at 1:6 scale, as well as original works to be displayed in the 1:6 scale models. As Cattelan says "Now everyone can be a dealer."

http://www.artnet.com/Magazine/reviews/robinson/robinson10-22-13.asp

Opens up heaps of possibilities eh. Pretty much anything can be used as an exhibition space, and I reckon the weirder, the better.

Another quote: "The Wrong Gallery is the back door to contemporary art, and it is always locked."

Cheerio

Brad.

Other info:

http://chelseaartgalleries.com/The+Wrong+Gallery.html
http://209.204.203.248/Merchant2/merchant.mvc?Screen=PROD&Product_Code=WG&Category_Code=WG